Selling In The Lakes Region

The Luxury Market in the Lakes Region: Steve and Carol Bush's Skilled Approach

     Did you know that Steve and Carol are among the few designated Elite Agents for Luxury Real Estate in New Hampshire? With their extensive experience working within the luxury market they are able to provide luxury real estate buyers and sellers with the tools and information necessary to make well-informed decisions. Buying or selling premium property requires special skills. There are major resources at stake in such a market, and often these are once-in-a-lifetime investments.
     Steve and Carol fill those needs by offering uncompromised service, delivering a product that is superior to all others, and creating a presence and reputation which is recognized both locally and nationally. In addition, they have superior knowledge of the Lakes Region market, as they are lifelong residents with decades of real estate experience. It is no wonder that Steve and Carol have been top-producing luxury real estate agents in New Hampshire for more than 20 years. In fact, in the last five years alone they have sold more than $45,000,000 in Lakes Region real estate alone.
     Promoting luxury property in the Lakes Region requires local, national and international marketing campaigns. Steve and Carol are skilled at innovative marketing and widespread networking. They reach out to this upscale market through business relationships, targeted marketing, luxury magazine advertising and by attracting well-targeted, motivated traffic to one of their luxury websites:, or is the most-viewed luxury real estate website in the world and receives more than 2.5 million page views per month. It has also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC, an independent research firm. Compared to other luxury real estate websites, has more than three times the number of properties over $1 million USD. No other website provides access to such detailed content in the luxury real estate niche.
     Whether it is a luxury home, a condominium, commercial property or acreage, Steve and Carol guide their clients through the buying or selling process with unmatched, expert service. In their opinion, first-rate professional treatment is not a client luxury, it is just the right way to do business.

Marketing Strategies That Work to Sell Your Lakes Region Property

While Steve and Carol Bush maintain a strong virtual real estate presence for clients, they also target customers through proven marketing vehicles such as direct mail, print advertising, brochures, flyers, signage, and networking. This comprehensive approach maximizes visibility for the client and ensures that information about marketed properties reaches the broadest possible audience.
The power of a well-done print piece is not to be underestimated and Steve and Carol make sure that all of their brochures feature top of the line photography and design. A brochure is useful because it can be left with clients so they can refer to it again and again; its presence is also a reminder of the beautiful home that could be theirs.
People may be surprised to know that direct mail still outperforms email blasts and is one of the most successful marketing tools available. A beautifully designed piece sent to a targeted list puts compelling and important information right in the hands of potential clients. People respond to a creative mailing and a hard copy item is more likely to be read and kept for further consideration. Electronic mailings, while useful, can be overlooked or even deleted, due to the overwhelming amount of email that most people receive today.
Steve and Carol Bush also advertise key properties in select, quality magazines as well as real estate guides.  These are the publications that dreams are made of, and the right ad can lead a customer to the home they have always wanted. The magazines and guides cover broad distribution areas and outlets so thousands of readers are reached with each ad.
Flyers and mailings create more immediate awareness of properties for sale, directing both those searching, and “Sunday drivers” to homes on the market. Sometimes those who did not intend to be house hunting find themselves intrigued by the signage that Steve and Carol create. More than once that casual ride through the Lakes Region has led to queries about a home, and then a sale.
118 Broadside in Wolfeboro New HampshireOf course, nothing is more powerful then seeing a home firsthand, so Steve and Carol show perspective buyers to explore the home, experience its special features, examine the details, and picture the lifestyle that could be theirs.
All of these elements go into the successful sale of a home and Steve and Carol have each one mastered. This is why they have achieved more than $35 million in real estate sales over the past five years. Every client receives a comprehensive, detailed sales effort, and when that is  combined with Steve and Carol’s enthusiasm and expertise, success is guaranteed.
When you're ready to sell or buy don't hesitate to contact Steve or Carol Bush as they are Experienced Realtors, helping buyers fulfill their dreams and sellers exceed their expectations.

Successfully Market Your Property to SELL in the Lakes Region of New Hampshire

Youve been seriously thinking about selling your property and are now ready to list it on the open market. One of the most important decisions for any seller is to decide which company and which Realtors will provide the most aggressive marketing plan and which have a proven record. Ninety to ninety-five percent of buyers search for real estate online. A major online presence for your property is critical to getting the message out to buyers so they find your property and then request a showing of your property.

Market Your Lakes Region Property Online

Having an aggressive marketing campaign executed on the internet and in print by your Realtor is step one. Not all websites and real estate companies are equal. After exploring the website of a real estate company check out the individual website(s) of the Realtors you are considering. It doesnt take long to realize that a well built and maintained real estate website is current, complete and easy to use. At Maxfield Real Estate we are very proud of our website and Realtors Steve and Carol Bush take special pride in their personal real estate websites and Check any of these sites - were confident that youll find them to be, if not the best, some of the best.

A Marketing Plan Designed for Success

Below is a marketing plan that Realtors Steve and Carol Bush have prepared for Lake Winnipesaukee waterfront properties. This will give a good overview of the degree of expertise and skill that we as Realtors provide our clients. If youre on a non-waterfront home we still provide much of what is listed here minus the boat/water components. Photography
  • Professional Photography (Obeo Virtual Tours)
  • Photos of your Winnipesaukee property by boat
  • Virtual tour added to YouTube Real Estate channel for &
Print Marketing
  • We seasonally purchase pages in Homes and Land magazine and we will advertise your property in this magazine particularly during the summer months. This magazine reaches upwards of 20,000 people interested in real estate in the Lakes Region of New Hampshire.
  • Outside of the extensive Maxfield advertising we personally will advertise your property seasonally in newspapers around the Lakes Region as well as in The Laker and Homes & Land Magazine.
  • Maxfield company ads in all papers around Lake Winnipesaukee
  • Brochures for customers
  • QR Codes on all print materials (QR codes bring the customer to pictures and listing information when they use a bar code scanner on a smart phone or iPad)
Social Media / Internet - your property will be advertised on the following sites:
  • We are two of the very few Realtors listed as Elite Agents for Luxury Real Estate in New Hampshire and your property would be on Please check us out on this website!
  • FaceBook
  • Twitter
  • Craigs List
  • All real estate websites including,,  Northern New England Real Estate Network (Multiple Listing Services),,,  Trulia,  Zillow,,, etc.
  • Your property will have its own URL. Example
  • We provide a broker open house, tours, information packets, as well as DVDs of the virtual tour to the Realtors and listing information to buyers each time we show the property
  • We have the ability to take clients out in our Cobalt 242 boat to view and then tour your property from the lake
When deciding which Realtors to market and sell your property, please consider contacting Steve and Carol Bush of Maxfield Real Estate.

Looking for Waterfront Property on Lake Winnipesaukee by Boat?

waterfront properties on Lake Winnipesaukee

Ride in comfort and safety to look at waterfront properties on Lake Winnipesaukee

Lets face it, the way to see a beautiful waterfront property on Lake Winnipesaukee is by boat. Approaching a waterfront home from the lakeside provides one with a view of the front and not the back of the house, the dock, waterfront amenities and the shoreline. You are ultimately going to invest a lot of money in the purchase of waterfront real estate so experiencing the property from the waterside not only makes sense but its also fun!

Traveling by Boat in Comfort and Style

As Realtors at Maxfield Real Estate in Wolfeboro, we felt the need to give our Lake Winnipesaukee waterfront buyers a unique buying experience. What better experience than going out on our Cobalt 242 bow rider. This boat is the perfect size to travel the lake in comfort and safety. It is equipped with a head and is large enough to comfortably seat eight without even using the bow area. We also now have the ability to show our buyers the many island properties for sale on Winnipesaukee.

Our Lake Winnipesaukee Waterfront Sellers also Benefit

Lake Winnipesaukee Luxury Waterfront

The excitement of seeing a Lake Winnipesaukee waterfront property by boat that may become yours is an experience not to be missed!

Our waterfront sellers also benefit from our ability to arrive by boat to their property because we are able to video and photograph their property from this perspective. Because 95% of buyers come through the internet, it is critically important that the photos are the very best photos that we can provide to our clients. Marketing their properties effectively, which includes photos from the water only enhances the chance for their property to be seen, shown and sold. So if you too want to explore Lake Winnipesaukee real estate in our wonderful boat between the 1st of May and mid-October, please contact us. Who knows, you may just see a property for sale on the lake that you didnt realize was available but is something you just have to see.
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